Synthetic content and AI

1. What AI does in your video

• The narration is a synthetic (computer-generated) voice, even though you write it.
• AI takes part in preparing and editing the video.
• The video may include AI-generated images, music or captions, as well as real archive photos and footage.
• In Vexels Echo 1, the presenter is an AI-generated avatar (invented, or with your face and voice if you give consent).

2. How we mark it (EU AI Act, Article 50)

Every video that comes out of Vexels carries, inside the file, a machine-readable marker saying it is AI-generated or manipulated content: the mp4 "comment" and "description" metadata and an XMP packet with the IPTC digital source type ("compositeWithTrainedAlgorithmicMedia"). It cannot be seen or heard and does not affect quality.

Do not remove or alter that marker. If you edit the video in another program, try to keep the metadata.

3. What you must disclose when publishing

• If the video shows a realistic person who does not exist or did not say that (for example, the Vexels Echo 1 presenter or your cloned voice), or realistic scenes or events that did not happen, European law requires you to disclose that it is artificially generated or manipulated.
• On YouTube, when uploading, answer "Yes" under "Altered or synthetic content" in those cases. If you do not, YouTube may add the label itself or remove the video.
• For a regular Vexels Atlas 1 video (synthetic voice narration over real images and your own script), YouTube does not usually require it. If in doubt, tick it: according to YouTube, disclosing does not by itself limit reach or monetisation.
• We recommend adding a line such as this to the description: "Narrated with a synthetic voice and edited with AI assistance".

4. What is never allowed

Using the face, voice or name of public figures or real people without their written permission, passing a synthetic video off as a real recording to deceive, or using it to spread disinformation. It is prohibited by the Terms of Service and may be a crime.

5. A real person's face: permission and withdrawal

• To use a real person's face in an avatar, whoever uploads the photo ticks a box declaring that they are that person or have their written authorization, that the person is of legal age and that they are not a public figure. That signed declaration is the written authorization: we keep its exact text, the date, the account and, when available, the IP address it was signed from, together with the photo's fingerprint.
• The permission can be withdrawn at any time by deleting the avatar; whoever signed it for a team's account can withdraw it even if they are no longer in the team, and it is also withdrawn when their account is deleted.
• When it is withdrawn we delete the photo, the clips made with it and every video made with that face, in any account where it was used: the delivered video and its delivery copies, its cover, its working folder and what the editor saved. A video that was still being made is cancelled. In its owner's library it stays as "Video removed", with no media: it cannot be watched, downloaded, edited or remade with that face. Temporary files left on the server by video assembly that cannot be tied to a specific video are not deleted at that moment.
• A finished Vexels Echo 1 video that is removed still counts towards your videos for the week; one that had not finished is cancelled and does not count.
• We cannot delete what you have already downloaded or published outside Vexels: if the permission is withdrawn, take it down from wherever you published it as well.